Conference Programme
Important Venue information - Meilenwerk
Please Note:
- Entry to the Interior Motives Conference Europe can be found at the Sickingenstraße 60 entrance only (Meilenwerk)
- Parking is available in the surrounding streets at the Meilenwerk (Sickingenstraße, Wiebestraße or Uffnaustraße).
'Design And The Changing Face Of Personal Transport'
19.00-
21.00 |
Tuesday 22 May 2007
@ The Stralau Boat
Welcome Drinks reception
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A great opportunity to get acquainted with fellow attendees. It provides a relaxed start to Europe's
leading automotive design business meeting of the year.
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Wednesday 23 May 2007, Meilenwerk
| 07.40 | Bus departs from Radisson SAS Hotel for Meilenwerk
(meet at Reception)
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| 08.00 | Registration |
| 08.45 |
Introduction and Welcome address
- Abel Sampson, Publisher, Interior Motives
- Rolf Eckrodt, Chairman of the Supervisory Board, Berlin Partner
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| 09.00 | Session 1 - Individual design
Carmakers want greater modularity to reduce costs via mass
production, yet customers are increasingly demanding cars
made 'just for them'. How can we satisfy the needs of both
parties?
- Gert Hildebrand, Director of MINI Design, BMW
- Marek Reichman, Director of Design, Aston Martin
- Jeanne Marell, Senior Industrial Designer CMD Style, Nokia
Chaired by:
Nicole Srock-Stanley, CEO, Founder and Managing Director, dan pearlman
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| 10.30 | Coffee break |
| 11.00 | Session 2 - Environmental integration
The environment is changing (climate, infrastructure, demographics), yet our cars remain conceptually the same.
This is giving rise to a new breed of designers interested in personal mobility, in mobile live/work spaces that
interact with architecture and product design, rather than mere cars. Is this a viable future?
- Wolfgang Müller-Pietralla, Head of Future Affairs, Volkswagen
- Professor Dale Harrow, Head of Vehicle Design, Royal College of Art
Chaired by:
Matteo Conti, BA (Hons) Transportation Design, Programme Leader - Industrial Placement Tutor, Northumbria University
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| 12.00 |
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Lunch
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hosted by | 
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| 13.15 | Session 3 - Harnessing design awareness
Design sells. But to sell to an increasingly design-aware
customer base, the brand has to be right on target in the first
place. How can more integrated research practises help
manufacturers to maintain brand focus?
- John Puskar, Director: Interior, GM Europe Design
- Nicole Srock-Stanley, CEO, Founder and Managing Director, dan pearlman
- Alister Whelan, Senior Designer, Jaguar Advanced Design
- Steffen Kahl, Executive Client Service Director, Landor Associates
Chaired by:
Jochen Pläcking, Chairman, International Design Center Berlin
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| 15.00 | Coffee break |
| 15.30 | Session 4 - Freedom through technology
Which technologies have the potential to change the way we
design cars, and how can designers push the radical new
approaches previewed on their concepts through to production?
- Geoff Hollington, Design and Innovation Consultant, Hollington
- Omer Halilhodzic, Exterior Chief Designer, Mitsubishi Motors R&D
- Norman Starke, Diplom Designer, Proof Design and Innovation Management
- Stefan Donat, COO, Sales and Marketing, Ident Technology
Chaired by:
Professor Kurt Mehnert, Dean: Faculty of Art and Design,
University of Duisburg-Essen
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17.30 till late
- Pre-dinner drinks, Gala Dinner and
Berlin City Tour @ the Berlin Town Hall
This exclusive evening event is the ideal networking
opportunity. A chance to get further acquainted with
fellow attendees and existing or potential customers. It's
the perfect way to form those all-important long-term
business relationships.
Welcome address by
Harald Wolf, Senator for Economics,Technology and Women's Issues and Deputy Mayor of Berlin
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Hosted by
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Thursday 24 May 2007, Meilenwerk
| 08.00 |
Bus departs from Radisson SAS Hotel (meet in Reception) |
| 08.30 | Registration |
| 09.00 | Session 5 - Designing for generation 'i'
What are the needs of a generation brought up with the
Internet, iPods and virtual reality? How do we as designers
fulfill these needs?
- Alfonso Albaisa, Vice President, Nissan Design Europe
- Peder Bengtsson, Design Manager and Par Heyden, Creative Director, Caran Studios
- Niko Vidakovic, Interior Chief Designer, Ford of Europe
- Mike Warsaw, Vice President, Industrial Design and Marketing North America, Johnson Controls
Chaired by:
Matteo Conti, BA (Hons) Transportation Design, Programme Leader - Industrial Placement Tutor, Northumbria University
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| 10.45 | Coffee break |
| 11.15 | Session 6 - Differentiating design
Diversification of manufacturer portfolios will give rise to a
predicted 100 new car segments by 2015. Can designers
develop enough distinct design cues not only to differentiate
themselves from other brands, but also to give each vehicle
segment its own identity?
- Georg Asal, Head of Interior Draft, DaimlerChrysler
- Thomas Bürkle, Chief Designer Hyundai Europe, Hyundai Motor Europe Technical Centre
- Niko Vidakovic, Interior Chief Designer, Ford of Europe
Chaired by:
Professor Dale Harrow, Head of Vehicle Design, Royal College of Art
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| 12.30 |
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Lunch
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hosted by |
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| 14.00 | Session 7 - Conference round-up
Whose design is it anyway? and conference round-up
Is design control being wrested away from OEMs? Suppliers are increasingly employing their own design competences to gain a
competitive edge and offer a more encompassing service to their clients. In addition, what new design processes can be
employed to speed up the prototype-to-market phase? Includes Interior Motives/PARK survey results discussion
- Frans Joziasse, Co-Founding Partner, PARK
- Mike Miller, Design Director, Flotek International
- David Wilkie, Design Director, Stile Bertone
Chaired by:
Han Hendriks, Vice President Industrial Design, Marketing, Communications, Advanced Sales (Europe), Johnson Controls
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| 15.30 | Coffee break |
| 16.00 | Bus departs from Meilenwerk for Radisson SAS Hotel
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