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Cutting-edge design meets 21st century china
Tuesday 17 April 2007 - Le Royal Meridien Hotel
| 17.00 |
 Exclusive tour of...
Yanfeng Visteon Technical Centre |
18.00 |
Drinks reception @ the 789 Bar, Le Royal Meridien Hotel
A great opportunity to get acquainted with fellow attendees. It provides a relaxed
start to Asia's leading automotive design business meeting of the year! |
Wednesday 18 April 2007 - Le Royal Meridien Hotel
| 08.00 |
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Registration |
| 09.00 |
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 Session 1 - Building a brand in China
Experiences of Western/Korean/Japanese companies in penetrating this emerging market. Meeting the specific needs of the Chinese buyer |
| 10.30 |
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Coffee break |
| 11.00 |
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 Session 2 - Selling Chinese design
How can Chinese carmakers successfully export their products to the rest of the world? What lessons can be learned from
Korean and Japanese manufacturers? |
| 12.30 |
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Lunch |
| 14.00 |
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 Session 3 - China: a clean slate?
Integrating transport and habitation in an emerging infrastructure. How the early adoption of electric cars could help shape
an entirely new kind of roadscape |
| 15.30 |
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Coffee break |
| 16.00 |
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 Session 4 - Teaching in China
Talks from the world's leading design schools on cutting-edge teaching practices and how they can be implemented in China |
17.45 till late - Pre dinner drinks & Gala dinner
This exclusive evening event is the ideal networking opportunity. A chance to get further
acquainted with fellow attendees and existing or potential customers. It's the perfect way to
form those all-important long-term business relationships.
Thursday 19 April 2007 - Le Royal Meridien Hotel
| 08.30 |
|
Registration |
| 09.00 |
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 Session 5 - Green design
The role of design in bringing about a shift towards sustainable energy and materials in manufacturing. How can manufacturers
'sell' green design to consumers on the basis of aesthetics, not just environmental credentials? |
| 10.30 |
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Coffee break |
| 11.00 |
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 Session 6 - Materials and technology
Presenting the very latest technological developments available to the established OEMs |
| 12.30 |
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Lunch |
| 14.00 |
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 Session 7 - Conference round-up
Design processes
What lessons can be learned from the recent speeding up of the to-market production cycle? How to better manage
design (incorporating a discussion of the results of the PARK/Interior Motives survey) |
| 15.30 |
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Coffee break |
| 16.00 |
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Conference ends |
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