Tuesday 21st April, 2009
Welcoming drinks reception and registration
This is your chance to meet and greet fellow delegates and existing or potential customers
in a relaxed setting.
It's the perfect way to form those all-important long-term business relationships
Wednesday 22nd April, 2009
08:00
Registration
08:50
Welcome address: Abel Sampson, Publisher, Interior Motives
09:00
Session 1 - From 'Made in China' to 'Designed in China'
Discussions about the inexorable move from manufacturing mass-produced goods for Western companies to designing cutting-edge, 21st century products.
10:30
Coffee
11:00
Session 2 - The 'C factor'
How can elements of Chinese culture can be harnessed to create a distinctive Chinese design philosophy and aesthetic?
12:30
Lunch
14:00
Session 3 - Personalisation or customisation?
Modular personalisation or aftermarket customisation solutions? The East and West's contrasting approaches to individualisation.
15:30
Coffee
16:00
Session 4 - Eco-design and recyclability
A look at the latest technologies and design and manufacturing techniques that are helping to create a cleaner, greener car of the future.
17:45
Thursday 23rd April, 2009
08:30
Registration
09:00
Session 5 - Research in China
What research methods can foreign and domestic OEMs employ to better understand the specific needs of the Chinese buyer?
10:30
Coffee
11:00
Session 6 - The harmony of design
Integrating new technology, materials and modular design techniques to help create more harmonious interiors.
12:30
Lunch
13:30
Design Workshop 1
Colour and trim and advanced materials
14:30
Design Workshop 2
Computer Aided Design (CAD)
16:00
Coffee
