Berlin hosts top car design conference
How do we mass-produce must-have cars? This is the burning issue which will be debated at the first global Interior Motives Design Conference, to be held at the Radisson SAS Hotel in Berlin, Germany between 27-29 June.
An annual forum for leading designers and experts from automotive design and technology to come together with the extended design world – with designers and experts from areas such as fashion, architecture and furniture design.
The aim is to provide the automotive design community with the best platform for learning, discussion and advancement within automotive design, particularly – but no exclusively – in the area of automotive interior design.
The conference starts with a cocktail reception on the evening June 27. This is an ideal chance for delegates and speakers to mingle during the first of many networking opportunities. Also an exquisite gala dinner will be held at the Dachgarten Restaurant in the German parliament building – The Reichstag.
At the time of going to press, the final programme is being drawn up. Sessions include:
§ Evolution: how do we speed up the automotive design/development process?
§ Advancing interior design: emotional design in the absence of speed
§ Design for people who don’t want a plastic environment
§ How do we elevate and evolve automotive design
§ Automotive design and its place in the world.
We are privileged to have some of the world’s leading designers and industry figures speaking at the Interior Motives Design Conference 2005.
The list reads like a who’s who of the design community and includes Olivier Boulay, General Manager, Mercedes-Benz Advanced Design of Japan; José L Diaz de la Vega, Creative Director Strategic Design & Global Studios, Volvo Cars; Bill Fluharty, Vice President - Industrial Design, Johnson Controls; Roberto Giolito, Head of Advanced Design, Fiat Group; Fabrizio Giugiaro, Styling Director, Italdesign-Giugiaro; Piers Guilar, UK Director, Interbrand; Patrick le Quément, Senior Vice President Corporate Design, Renault; Hannah MacMurray, Creative Director, Hidesign; Tom Matano, Director, School of Industrial Design, Academy of Art University; Imre Molnar, Dean for the College, College for Creative Studies, Detroit; Ginger Ostle, Creative Partner, Car Men GmbH; Roberto Piatti, Managing Director, Stile Bertone; and Richard Seymour, Partner, SeymourPowell.
The conference is supported by Johnson Controls as premier sponsors, ICEM and Alcantara SpA as gold sponsors, and Berlin Business Development Corporation and Industrial Investment Council as supporters.
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